A Review Of CEM: Customer Engagement as Innovation Co-Creator

Cloning: the human as created co-creator?

Certain events settle themselves in the collective memory of humankind where they keep functioning for decades as points of reference for future generations. The announcement of the successful cloning of Dolly was such an event. Every one of us will remember this thought-provoking occasion or will, at least, be confronted with the extended media coverage of this breakthrough in medical science....

Customer co-creation in service innovation: a matter of communication?

Value Co-creation & Co-Innovation: Linking Networked Organisations & Customer Communities

Strategic networks such as Collaborative Networked Organisations (CNOs) and Virtual Customer Communities (VCCs) show a high potential as drivers of value co-creation and collaborative innovation in today’s Networking Era. Both look at the network structures as a source of jointly value creation and open innovation through access to new skills, knowledge, markets and technologies by sharing risk...

Innovation through customer engagement and negotiated settlements in water regulation Towards a transformed regulatory state?

........................................................................................................................... 3 Introduction ..................................................................................................................... 4 Assessing dynamics and orders of change in the regulatory state ....................................... 5 Customer engagement, the Custome...

A Hybrid Approach to Integrate Customer Experience Management (cem) & Customer Relationship Management (crm)

Experience, defined as the subjective response of customers to any direct or indirect contact with a company, has been considered as a critical factor in connecting customers emotionally and in turn achieving customer retention. A most critical source of experience is the service delivery process encountered by customers. Nevertheless, existing tools for depicting service focus mainly on the ac...